This Japanese-founded chain makes Oxford Street bearable. When surrounded by hoards of jostling elbows and face-swiping department store doors, when you’ve tried to walk the wrong way up the escalators or are boiling hot from being togged up in scarf, coat, hat and gloves and from squeezing in and out of clothes in sweaty changing rooms… remember there’s always a cream puff at the end of the tunnel. This humble fast-food joint might not look like much, but it produces cream puffs to die for. The choux pastry is fresh and crisp, and as you bite into the puff a cool, creamy vanilla custard oozes into your mouth. Mmmmmm.
143 Oxford Street, London W1D 2JB